Alcohol is 45% more affordable than it was in 1980
In 2010 alcohol use was the third leading risk factor contributing to the global burden of disease after high blood pressure and tobacco smoking
An estimated 9990 people were casualties of drink-driving accidents in the UK in 2011 including 280 who were killed and 1290 who suffered serious injury
Alcohol misuse costs England approximately £21bn per year in healthcare, crime and lost productivity costs
More than 36,200 people were admitted to hospital because of the toxic effect of alcohol in England in 2011/13, thats nearly 700 every week.